Ralph Lauren is the iconic America fashion designer of our time and his 17,000-acre RL Ranch creates a lifestyle that goes far beyond the
design of clothes and furniture.
Ralph Lauren’s ranch creates an authentic Old West atmosphere that blends natural beauty with classic comfort.
Born on October 14, 1939 in the Bronx, New York Ralph Lifshitz became interested in clothes at 12 years old while working part-time in
New York department stores and saved his money to buy clothes.
He changed his Jewish surname to Lauren in the mid-1950s and when he graduated from high school worked as a salesman at the same time
studying business at night.
He quit school after just a few months, then spent time in the army and there began working in fashion.
In 1967 Lauren was hired by Beau Brummell Ties as a tie designer. His wide, colorful ties were the opposite of the narrow dark neckties
common at the time, which sold well and started a new trend.
Lauren began his own company and the following year launched a line of men’s clothing called Polo, offering styles that were a mix of
English and American styles that sold the image of class.
After a successful menswear launch, he introduced a women’s line in 1977, then after his initial success, Ralph continued to branch out
into children’s clothes, colognes, footwear and home merchandise.
Lauren’s take on life is straight up American. His houses like his clothes have the patina of time and are timeless classics.
The thing that seems to have inspired him most, the rich at leisure, is a well-orchestrated look of perfection.
One visit to any Polo Ralph Lauren section of a store and you get the look and feel of an English club with casual perfection.
Lauren has the ability to envision an idealized world of class and persuades others to buy into the American image more than any other
fashion designer in history.
His images speak volumes, but more importantly Lauren not only believes in his vision, but lives it.
His idea of living well is, like his designs, is based on a culture he creates.